Hammer Fakes and IO Breaks | Ultimate Prints

We’ve all hung discs on tacks on our walls to showcase teams, tournaments or leagues we’ve played in. But now there’s a new choice to show off some support! Hammer Fakes and IO Breaks is a new company that specializes in ultimate prints! We talked with David Justice about his new project:

What is your background in Ultimate?

I am fairly new to the sport. I have been playing pickup for 3 years, but I haven’t started playing actual Ultimate until last year, my freshman year in college. I go to Central Connecticut State University and play with the Blue Barracudas.

What made you want to start this project?

There was a number of reasons. There’s the trend of people with discs on their walls, and I always thought that was awesome. I always wanted to do that, but I use all of my discs and so they get dirty, they’ll get taco’d, basically they’ll look like crap after a few months of playing. I don’t really want to hang those on my walls, they just don’t look nice.

So from there I looked into posters online to buy and there is basically nothing. Sites like Zazzle.com have some weird things, and on CafePress.com they have this one of someone just throwing a disc, but that’s really it.

So no one really did this, it was an open market and I figured there must have been some interest in it. I could do it for cheap, it’s relatively easy, and it is something I’ve always wanted to do. I’ve always been into graphic design and made my own wallpapers for my phone and computer, I made my high school’s t-shirt for our graduating class, and my latest achievement was winning the t-shirt design contest for the CUC Summer League. It’s always been a hobby for me, but I’ve always tried to make things for other people. The problem with that was there never really was an open area for putting my designs online. Whatever I tried to do, people have done already and have already gathered a huge following. Then I saw this open market where literally no one has done what I’m trying to do and so I’m sort of just taking my chance on it all.

What size prints can you offer? Will you have pre-made ones to order AND custom prints?
As of now, prints are only sized 11”x17”. They’re still quite big, but nothing like a full-sized poster. I’m working on taking quality pictures to go along with each print so people can get a good feeling at how big it is. I think that’s a good thing though, it makes the price of them what I think is extremely small. My goal for the release of the website is 10 pre-made, unique prints for people.  Along with this, I want to offer my services to also create custom prints for people or teams.

What are the pricing options?

Pre-made prints are $5+shipping, but there is going to be a permanent deal of Buy 3, get 1 free. Custom prints will be $8+shipping, but if 20+ prints are requested, then they will go down to the $5 price. They’re pretty cheap in my opinion.

What other companies/organizations are you working with/plan to work with?

As of right now, I’ve been emailing a bunch of AUDL teams, current and new to get free promotions out for their fans. I’m currently working with the Buffalo Hunters to make a couple special edition prints for their fans. I’m bringing a print to the RI Rampage v Indy Alleycats game next weekend for Goose and Brodie (If he shows up) to sign and see their interest in my service. I contacted a few other teams to either no response or a denial. There’s potentially a deal in the air with a certain new AUDL team, but I don’t want to say anything until it happens. I’m also sending a print to Skyd to showcase on their site (as well as another special print they don’t know about).

I’ve just been emailing teams and sites to try and get some promotions out as well as maybe some work in the future with them. I’m hoping these promotions peak the interest of college and club teams, even the AUDL or USA Ultimate; I’d love to make something for them to sell on their sites.

What are the posters printed on? Regular paper, glossy or firm paper?
The paper is 48lb glossy. It’s really good, that’s something I was worried about at first. It’s durable and can handle a lot, but at the same time, it’s not thick enough to fall off of the walls. I have them on my walls right now with just a few small pieces of cheap tape on the corners and they’re staying up perfectly.

What are your plans for Hammer Fakes? Expanding for more than posters? Graphic design work?

I plan on bringing HammerFakesAndIOBreaks into more than just small posters. If successful, I plan on investing in a wide-format printer to get some large prints out there for people. I would love to do more than posters, nothing is in the works for it, but I’d love to do stickers and things like that. Basically, I want HF to be the place to go for things that you wouldn’t see offered by 5 Ultimate or Savage, but products that are tailored for the Ultimate community. I would say my one true goal for the shop is to go to a tournament to sell posters, even make custom posters for a tournament would be great. I don’t even need to be there to sell them.

Anything else you want to add?
I want to just thank everyone who’s helped me out along the way; my girlfriend was a huge part on helping me keep my motivation in working on this. I also want to thank my team, the Cudas, for just helping me out along the way, their critiques and comments on everything really kept me thinking that I have a shot a being even a little successful with this.

Oh also! It is not set in stone, but I plan on selling some prints at Wildwood in New Jersey next month during byes and such. I’m not sure if I’ll be able to though, but like the Facebook page for updates on that, as well as to see contests and the status of the website which should be up in early July. I really hope to see this get successful, and if it does, there will totally be a lot of free things for the fans to show my thanks.


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